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Dear Well Drillers,
Water quality testing of private wells helps provide safe drinking water for well owners, meets county/state regulations and recommendations, and helps promote groundwater conservation.
It also presents another potential benefit to well drillers: new revenue streams.
These new revenue streams for your company are achieved though on-site water quality testing in the field you perform for your clients.
Why should you do water quality testing for your clients rather than send water samples to a lab? Here's why: - Introduces faster decision making during the well drillling process and maintanance
- Reduces your water analysis costs by offsetting expensive lab testing
- Increases your company's efficiency by reducing or eliminating water sample transport to lab and time-to-results
- Generates new reveue streams for your company
This newsletter shows examples of why and how well drilling companies are achieving revenue growth through water quality testing for their clients.
Best regards, Lisa Hirsh
Director Sales & Marketing
lhirsh@aquagenx.com
Aquagenx | |
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Private Water Well Drilling is Increasing | |
The U.S. Geological Survey says more than 43 million people - about 15 percent of the U.S. population - rely on private wells as their source of drinking water. The U.S. EPA estimates that more than 23 million U.S. households rely on private wells for drinking water.
The number of U.S. water well drilling services businesses has grown 4.5% per year on average over the five years between 2019 and 2024. There were 8,094 water well drilling services in the U.S. as of 2024, an increase of 4.5% from 2023.
Why this growth is happening: - Rising demand for residential groundwater access amid rural migration
- Off-grid living trends
- Housing growth in areas without municipal water infrastructure
- A small percentage of households test their well water, creating an opening for testing services
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Gain Additional Revenue Streams
Through Service Expansion | |
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Recurring Business from
Maintenance and Monitoring | |
When well drillers recommend and provide annual or routine well water testing to detect contaminants from sources like fertilizers, pesticides, or environmental changes, it can lead to repeat visits and ongoing contracts with clients. This helps create a steady income for well drillers.
Private well owners are advised to test wells annually for basics like bacteria and nitrates, but most households do not test their wells.
Weeks Drilling, located in California, has an informative webpage on why well owners should test their water, and how their company provides this service.
Bundling water quality testing with well inspections or pump maintenance positions drillers as trusted experts, fostering loyalty and referrals. GeoWater Services in Colorado, demonstrates how they do this. | |
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Upselling Opportunities for
Repairs and Treatments | |
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Build Reputation and Market Differentiation | |
When well drillers provide water quality testing services, they enhance and expand their professional image by being a full-service provider focused on health, safety, and sustainability. This can lead to more contracts in residential, agricultural, or commercial sectors.
It also aligns with environmental stewardship, such as monitoring long-term water quality impacts. A nice example of a well drilling company enabling environmental stewardship is outlined by M.O. Foss Well Drilling and Pump Service in Connecticut. | |
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Self Testing = Improved Project Efficiency
and Cost Savings | |
Here is some of the feedback we received from well drillers at South Atlantic Jubilee 2025 on water quality self-testing vs. sending samples to a lab:
"The state lab is far from where we work. It takes a lot of time to drive samples to the lab."
"Lab tests for bacteria are expensive."
"When we have to rechlorinate a well, I want a test I can do myself after a positive lab test so I can check on the result of my work myself."
"The State of Virginia requires testing certification for new residential and industrial wells. But at the close of a sale or for followup testing, I would like to have a test I can do myself rather than taking samples to a lab."
SUMMARY: Well drillers would find it beneficial if they can use a simple water quality test themselves for non-regulatory testing, rather than sending samples to a lab. | |
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Aquagenx Well Water Test Kits | |
Our Well Water Test lets well drillers run 100mL water samples themselves for both E. coli and Total Coliforms according to EPA recommendations for drinking water. It also distinguishes between E. coli and Total Coliform bacteria.
The Aquagenx Well Water Test is very simple to use in the field, and it is easy to interpret Presence/Absence color-change test results for bacteria. - No labs or electricity required
- Room temperature incubation at 77° Fahrenheit and above
- Room temperature test results in 20-48 hours
- Three year shelf life of E. coli growth medium when stored properly
Our test is only comprised of two pieces:
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Plastic bag to collect 100mL well water sample | | Powder growth medium for E. coli & Total Coliforms to pour into bag | | | |
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How Our Well Water Test Works | |
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Well Drillers Can Buy In Bulk | |
Well drillers can save money and buy in bulk from Aquagenx! Well Water Test Kits contain 25, 50 or 100 tests per Kit. Contact Sales for pricing and quotes: sales@aquagenx.com | |
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Contact Us With Your Questions! | |
sales@aquagenx.com | 919-590-0343, ext. 1 | |
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